A free, editable invoice template built for freelance copywriters — with the line items and billing conventions your clients expect. Load the example, make it yours, download the PDF.
Copy is priced by what it does, and the invoice should speak that language: 'Landing page copy — hero, 4 sections, 2 CTA variants' tells the client exactly what asset they received. 'Writing services — 6 hours' tells them to wonder whether you're slow.
Copywriting invoices also need to encode scope edges, because words invite tinkering. The deliverable line carries the included revisions; anything beyond it appears as its own clearly-labelled line at your stated rate.
New here? Start from realistic copywriter line items.
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Professional copywriters bill per deliverable — per landing page, per email sequence, per case study — with 50% upfront for new clients and the balance on delivery. Retainer arrangements (e.g. four blog posts monthly) bill at the start of each month, not the end.
| Description | Qty | Rate | Amount |
|---|---|---|---|
| Landing page copy — hero, 4 sections, 2 CTA variants (incl. 2 revision rounds) | 1 | 1,400.00 | 1,400.00 |
| Welcome email sequence — 5 emails with subject-line variants | 1 | 900.00 | 900.00 |
| Out-of-scope revision round (agreed 14 May) | 2 | 85.00 | 170.00 |
Example figures for illustration — replace with your own scope and rates.
Per-word pricing on the invoice. Even where a per-word rate shaped the quote internally, itemising '1,850 words @ $0.35' invites the client to trim words instead of valuing outcomes — and makes your best, tightest writing your worst-paid.
Not sure your underlying rate is right? Run the numbers in the freelance copywriter rate calculator — typical rates for copywriters run $40–$120/hour. And if an invoice goes quiet, use our late-payment email templates to chase it politely.